{"id":4547,"date":"2025-08-24T12:56:32","date_gmt":"2025-08-24T12:56:32","guid":{"rendered":"https:\/\/laurakuhnell.dk\/?page_id=4547"},"modified":"2025-11-15T13:44:11","modified_gmt":"2025-11-15T13:44:11","slug":"elkampagne-2024-bruger-du-ogsaa-stroemmen-naar-den-er-billigst","status":"publish","type":"page","link":"https:\/\/laurakuhnell.dk\/?page_id=4547","title":{"rendered":"OK: Elkampagne &#8211; &#8220;Bruger du ogs\u00e5 str\u00f8mmen, n\u00e5r den er billigst?&#8221;"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"4547\" class=\"elementor elementor-4547\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4d12bf4b ct-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4d12bf4b\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5c6c7831\" data-id=\"5c6c7831\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-54237190 elementor-widget elementor-widget-spacer\" data-id=\"54237190\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-a1807ba elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a1807ba\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-572e1e1c\" data-id=\"572e1e1c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-609c73ae elementor-widget elementor-widget-text-editor\" data-id=\"609c73ae\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h1>Elkampagne januar-april 2025<\/h1>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59172578 elementor-widget elementor-widget-text-editor\" data-id=\"59172578\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h6>\u2013 Bruger du ogs\u00e5 str\u00f8mmen, n\u00e5r den er billigst?<\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ec331f5 elementor-widget elementor-widget-text-editor\" data-id=\"1ec331f5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Jeg havde sammen med en dygtig teksterforfatterkollega til opgave at lave OKs elkampagne, der skule k\u00f8re fra januar til april 2025.\u00a0<\/p><p><span style=\"text-align: center;font-family: inherit;font-size: inherit;font-style: inherit;font-weight: inherit\">Det er langt fra alle elkampagner, hvor der er mulighed og ressourcer til at lave et fotoshoot. Som du meget snart vil l\u00e6se, kom vi op med et kampagnekonceptet, der er sv\u00e6r at visualisere med stock-billeder. S\u00e5 et fotoshoot m\u00e5tte der til!<\/span><\/p><p>Udover fotoshoot, b\u00f8d kampagnen ogs\u00e5 p\u00e5 outdoor materiale og radiospot.<\/p><p>&#8220;Bruger du ogs\u00e5 str\u00f8mmen, n\u00e5r den er billigst?&#8221; blev det b\u00e6rende koncept som tydeligt tapper ind i OK Hjem appen og elprisforecast. Str\u00f8mmen i vores stikkontakter er typisk billigst (og gr\u00f8nnest) om natten. Konceptet rammer s\u00e6rligt godt, idet mange forbrugere er yderst bevidste om deres forbrug og at undg\u00e5 de r\u00f8de elpriser s\u00e5 vidt muligt.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-445fe7fb\" data-id=\"445fe7fb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-15b3aa48 elementor-widget elementor-widget-image\" data-id=\"15b3aa48\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"1920\" src=\"https:\/\/laurakuhnell.dk\/wp-content\/uploads\/2025\/09\/Elkampagne-OOH-plakat_V1-scaled.jpg\" class=\"attachment-full size-full wp-image-5067\" alt=\"\" srcset=\"https:\/\/laurakuhnell.dk\/wp-content\/uploads\/2025\/09\/Elkampagne-OOH-plakat_V1-scaled.jpg 2560w, https:\/\/laurakuhnell.dk\/wp-content\/uploads\/2025\/09\/Elkampagne-OOH-plakat_V1-300x225.jpg 300w, https:\/\/laurakuhnell.dk\/wp-content\/uploads\/2025\/09\/Elkampagne-OOH-plakat_V1-1024x768.jpg 1024w, https:\/\/laurakuhnell.dk\/wp-content\/uploads\/2025\/09\/Elkampagne-OOH-plakat_V1-768x576.jpg 768w, https:\/\/laurakuhnell.dk\/wp-content\/uploads\/2025\/09\/Elkampagne-OOH-plakat_V1-1536x1152.jpg 1536w, https:\/\/laurakuhnell.dk\/wp-content\/uploads\/2025\/09\/Elkampagne-OOH-plakat_V1-2048x1536.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1d9fa55 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1d9fa55\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-27e7353\" data-id=\"27e7353\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8b1a02b elementor-widget elementor-widget-spacer\" data-id=\"8b1a02b\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-94b3932 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"94b3932\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b57606b\" data-id=\"b57606b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9b15326 elementor-widget elementor-widget-text-editor\" data-id=\"9b15326\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 style=\"text-align: left\">Digitale kanaler<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0216904 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0216904\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-258fb12\" data-id=\"258fb12\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-492384d elementor-widget elementor-widget-text-editor\" data-id=\"492384d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>Adnami High Impact Fluid Skin og Mobil Mid-scroll formater<\/h4><p>P\u00e5 de digitale formater k\u00f8rte vi med 3 retninger for at teste hvilken indtr\u00e6kker performede bedst.<\/p><ol><li>Awareness: &#8220;Bruger du ogs\u00e5 str\u00f8mmen, n\u00e5r den er billigst?&#8221; med fremh\u00e6velse af OK Hjem appen<\/li><li>Taktisk budskab med fokus p\u00e5 pris. &#8220;Kom i godt elselskab&#8221; refererer til EPSI-medaljen som OK vandt for 2. \u00e5r i tr\u00e6k.<\/li><li>Teaser med &#8220;Velkomsttilbud&#8221; i stedet for &#8220;F\u00e5 500 kr. i Coop-bonus&#8221;. Dette format er fuldst\u00e6ndig identisk med retning 2, udover at vi her har fokus p\u00e5 velkomsttilbud som et bl\u00f8dere budskab.\u00a0<\/li><\/ol><p>Det viste sig efter versionen med teaseren performede bedst af alle tre retninger. Nogle gange er det ikke pris, der skaber clicks.\u00a0<\/p><p>Mobil mid-scroll formaterne tager udgangspunkt i de samme budskaber blot i mindre mobil-venlig st\u00f8rrelse.\u00a0<\/p><p><em><span style=\"font-family: inherit;font-size: inherit;font-weight: inherit\">Credit: Adnami og Mobil mid-scroll formaterne er produceret af vores digitale bureau Adjust.\u00a0<\/span><\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f682bb3\" data-id=\"f682bb3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7ea0328 elementor-widget elementor-widget-video\" data-id=\"7ea0328\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;autoplay&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"http:\/\/laurakuhnell.dk\/wp-content\/uploads\/2025\/09\/Fluid-skin_awareness-03.mp4\" autoplay=\"\" loop=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f15f212 elementor-widget elementor-widget-text-editor\" data-id=\"f15f212\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center\">High Impact nr. 1 &#8211; Awareness<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9964d5c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9964d5c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-939716c\" data-id=\"939716c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e84790e elementor-widget elementor-widget-video\" data-id=\"e84790e\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;autoplay&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"http:\/\/laurakuhnell.dk\/wp-content\/uploads\/2025\/09\/Fluid-skin_Coop-bonus.mp4\" autoplay=\"\" loop=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10245be elementor-widget elementor-widget-text-editor\" data-id=\"10245be\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center\"><span>High Impact nr. <\/span>2 &#8211; Taktisk budskab<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-079250b\" data-id=\"079250b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1cb2750 elementor-widget elementor-widget-video\" data-id=\"1cb2750\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;autoplay&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"http:\/\/laurakuhnell.dk\/wp-content\/uploads\/2025\/09\/Fluid-skin_velkomstbonus.mp4\" autoplay=\"\" loop=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff575ea elementor-widget elementor-widget-text-editor\" data-id=\"ff575ea\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center\">High Impact nr. 3 &#8211; Velkomsttilbud teaser<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fa1405e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fa1405e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-7ee05c6\" data-id=\"7ee05c6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9bf6743 elementor-widget elementor-widget-video\" data-id=\"9bf6743\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;autoplay&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"http:\/\/laurakuhnell.dk\/wp-content\/uploads\/2025\/09\/Mid-scroll_Coop-bonus.mp4\" autoplay=\"\" loop=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-860deec elementor-widget elementor-widget-text-editor\" data-id=\"860deec\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center\">Mobil mid-scroll &#8211; Taktisk budskab<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-e5bef83\" data-id=\"e5bef83\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e2cf947 elementor-widget elementor-widget-video\" data-id=\"e2cf947\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;autoplay&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"http:\/\/laurakuhnell.dk\/wp-content\/uploads\/2025\/09\/Mid-scroll_velkomsttilbud.mp4\" autoplay=\"\" loop=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2bdcd05 elementor-widget elementor-widget-text-editor\" data-id=\"2bdcd05\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center\">Mobil mid-scroll &#8211; Velkomsttilbud teaser<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-9ed13b0\" data-id=\"9ed13b0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-60e5a1f elementor-widget elementor-widget-video\" data-id=\"60e5a1f\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;autoplay&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"http:\/\/laurakuhnell.dk\/wp-content\/uploads\/2025\/09\/Mid-scroll_awareness.mp4\" autoplay=\"\" loop=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6791325 elementor-widget elementor-widget-text-editor\" data-id=\"6791325\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center\">Mobil mid-scroll &#8211; Awareness budskab<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d59f730 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d59f730\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bb40ffa\" data-id=\"bb40ffa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-abf1531 elementor-widget elementor-widget-spacer\" data-id=\"abf1531\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-979f71f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"979f71f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-bc3cbf9\" data-id=\"bc3cbf9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a9b6690 elementor-widget elementor-widget-text-editor\" data-id=\"a9b6690\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>YouTube annoncering + radiospot<\/h4>\n<p>Speaket til b\u00e5de YouTube video og radiospottet er skrevet sammen med min dygtige tekstforfatterkollega. Vi lavede ogs\u00e5 storyboard til YouTube videoen.&nbsp;<span style=\"font-family: inherit;font-size: inherit;font-style: inherit;font-weight: inherit;letter-spacing: 0px\">Videoen er colorgradet og redigeret af mig med videomateriale fra vores fotoshoot med fotograt Max Rosborg.&nbsp;<\/span><\/p>\n<p><em>Credit: Radiospottet er produceret af en ekstern samarbejdspartner.<\/em><br><\/p>\n<p><strong>OBS: Videoerne har lyd og skal derfor startes manuelt.<\/strong><em><\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-769acac\" data-id=\"769acac\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-987c21e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"987c21e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-08c0808\" data-id=\"08c0808\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2f319c4 elementor-widget elementor-widget-video\" data-id=\"2f319c4\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;start&quot;:19.9,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"http:\/\/laurakuhnell.dk\/wp-content\/uploads\/2025\/09\/Youtube-video-02.mp4#t=19.9\" loop=\"\" controls=\"\" preload=\"metadata\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b4ccdf elementor-widget elementor-widget-text-editor\" data-id=\"5b4ccdf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center\">YouTube 20 sek. reklame<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d530a11\" data-id=\"d530a11\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b2c6cee elementor-widget elementor-widget-video\" data-id=\"b2c6cee\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"http:\/\/laurakuhnell.dk\/wp-content\/uploads\/2025\/09\/Radio-med-boelger.mp4\" loop=\"\" controls=\"\" preload=\"metadata\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59909cf elementor-widget elementor-widget-text-editor\" data-id=\"59909cf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center\">Radiospot<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dfc78e6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dfc78e6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2656128\" data-id=\"2656128\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ae35eca elementor-widget elementor-widget-spacer\" data-id=\"ae35eca\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e98485d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e98485d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6974934\" data-id=\"6974934\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a3e1004 elementor-widget elementor-widget-text-editor\" data-id=\"a3e1004\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>SoMe<\/h4><p>Vi k\u00f8rte b\u00e5de med statiske og dynamiske\/animerede SoMe-kreativer. Herunder ses nogle af de statiske versioner, som har en god blanding af taktiske og awareness-budskaber.\u00a0<\/p><p>Jeg har altid fokus p\u00e5 at designe SoMe kreativer med stor visuel variation for at have st\u00f8rst mulig spredning i annonceringen. Meta-algoritmen pusher de kreativer, der performer bedst. Nogle gange fungerer de helt enkle bedst, og andre gange kommer det an p\u00e5 budskabet og billedvalg.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-8b24b08\" data-id=\"8b24b08\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-423af8a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"423af8a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-0fb59f2\" data-id=\"0fb59f2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e43d42f elementor-widget elementor-widget-image\" data-id=\"e43d42f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2560\" height=\"1708\" src=\"https:\/\/laurakuhnell.dk\/wp-content\/uploads\/2025\/09\/SoMe-x2-mockup-01_NY-1-scaled.jpg\" class=\"attachment-full size-full wp-image-5216\" alt=\"\" srcset=\"https:\/\/laurakuhnell.dk\/wp-content\/uploads\/2025\/09\/SoMe-x2-mockup-01_NY-1-scaled.jpg 2560w, https:\/\/laurakuhnell.dk\/wp-content\/uploads\/2025\/09\/SoMe-x2-mockup-01_NY-1-300x200.jpg 300w, https:\/\/laurakuhnell.dk\/wp-content\/uploads\/2025\/09\/SoMe-x2-mockup-01_NY-1-1024x683.jpg 1024w, https:\/\/laurakuhnell.dk\/wp-content\/uploads\/2025\/09\/SoMe-x2-mockup-01_NY-1-768x513.jpg 768w, https:\/\/laurakuhnell.dk\/wp-content\/uploads\/2025\/09\/SoMe-x2-mockup-01_NY-1-1536x1025.jpg 1536w, https:\/\/laurakuhnell.dk\/wp-content\/uploads\/2025\/09\/SoMe-x2-mockup-01_NY-1-2048x1367.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-bf4fddf\" data-id=\"bf4fddf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-befd38e elementor-widget elementor-widget-image\" data-id=\"befd38e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2560\" height=\"1920\" src=\"https:\/\/laurakuhnell.dk\/wp-content\/uploads\/2025\/09\/SoMe-x2-mockup-03-scaled.jpg\" class=\"attachment-full size-full wp-image-5201\" alt=\"\" srcset=\"https:\/\/laurakuhnell.dk\/wp-content\/uploads\/2025\/09\/SoMe-x2-mockup-03-scaled.jpg 2560w, https:\/\/laurakuhnell.dk\/wp-content\/uploads\/2025\/09\/SoMe-x2-mockup-03-300x225.jpg 300w, https:\/\/laurakuhnell.dk\/wp-content\/uploads\/2025\/09\/SoMe-x2-mockup-03-1024x768.jpg 1024w, https:\/\/laurakuhnell.dk\/wp-content\/uploads\/2025\/09\/SoMe-x2-mockup-03-768x576.jpg 768w, https:\/\/laurakuhnell.dk\/wp-content\/uploads\/2025\/09\/SoMe-x2-mockup-03-1536x1152.jpg 1536w, https:\/\/laurakuhnell.dk\/wp-content\/uploads\/2025\/09\/SoMe-x2-mockup-03-2048x1536.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5728e48 ct-section-stretched elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"5728e48\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a85a514\" data-id=\"a85a514\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3bea554 elementor-widget elementor-widget-spacer\" data-id=\"3bea554\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f1b4d79 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f1b4d79\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-607c5a2\" data-id=\"607c5a2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-07faeb2 elementor-widget elementor-widget-spacer\" data-id=\"07faeb2\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6f96d28 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6f96d28\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-db3652d\" data-id=\"db3652d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4b01f9f elementor-widget elementor-widget-text-editor\" data-id=\"4b01f9f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 style=\"text-align: left\">Trykte materialer<\/h2><h4>Outdoor materiale<\/h4><p>Kampagnen b\u00f8d ogs\u00e5 p\u00e5 outdoor materiale med placeringer ved bl.a. busstoppesteder, Coop butikker og (for)torve.\u00a0<\/p><p><span style=\"font-family: inherit;font-size: inherit;font-style: inherit;font-weight: inherit\">Vi besluttede os for at k\u00f8re med det taktiske budskab og holde det helt enkelt.\u00a0<\/span><span style=\"font-family: inherit;font-size: inherit;font-style: inherit;font-weight: inherit\">Denne simplicitet er is\u00e6r st\u00e6rk ved outdoor markedsf\u00f8ring, idet beskueren ofte er i bev\u00e6gelse, og skal n\u00e5 at afkode budskabet hurtigt.\u00a0<\/span><\/p><p><span style=\"font-family: inherit;font-size: inherit;font-style: inherit;font-weight: inherit\">Hele kampagnen pr\u00e6ges af den bordeauxr\u00f8de farve og bold overskrifter. Den tegnede elp\u00e6rer afspejler tydeligt el gennem sin let-afkodelige streg, og har desuden ogs\u00e5 v\u00e6ret en del af OKs andre elkampagner.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-87449a2\" data-id=\"87449a2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d2da676 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d2da676\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-narrow\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-35f4f85\" data-id=\"35f4f85\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-860b15d elementor-widget elementor-widget-image\" data-id=\"860b15d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"2560\" src=\"https:\/\/laurakuhnell.dk\/wp-content\/uploads\/2025\/09\/Billede1-min-scaled.jpg\" class=\"attachment-full size-full wp-image-5185\" alt=\"\" srcset=\"https:\/\/laurakuhnell.dk\/wp-content\/uploads\/2025\/09\/Billede1-min-scaled.jpg 1920w, https:\/\/laurakuhnell.dk\/wp-content\/uploads\/2025\/09\/Billede1-min-225x300.jpg 225w, https:\/\/laurakuhnell.dk\/wp-content\/uploads\/2025\/09\/Billede1-min-768x1024.jpg 768w, https:\/\/laurakuhnell.dk\/wp-content\/uploads\/2025\/09\/Billede1-min-1152x1536.jpg 1152w, https:\/\/laurakuhnell.dk\/wp-content\/uploads\/2025\/09\/Billede1-min-1536x2048.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-66cc354 elementor-widget elementor-widget-text-editor\" data-id=\"66cc354\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center\">P\u00e5 torvet<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-6be037b\" data-id=\"6be037b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7feecf9 elementor-widget elementor-widget-image\" data-id=\"7feecf9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"2560\" src=\"https:\/\/laurakuhnell.dk\/wp-content\/uploads\/2025\/09\/IMG_0687-min-1-scaled.jpg\" class=\"attachment-full size-full wp-image-5189\" alt=\"\" srcset=\"https:\/\/laurakuhnell.dk\/wp-content\/uploads\/2025\/09\/IMG_0687-min-1-scaled.jpg 1920w, https:\/\/laurakuhnell.dk\/wp-content\/uploads\/2025\/09\/IMG_0687-min-1-225x300.jpg 225w, https:\/\/laurakuhnell.dk\/wp-content\/uploads\/2025\/09\/IMG_0687-min-1-768x1024.jpg 768w, https:\/\/laurakuhnell.dk\/wp-content\/uploads\/2025\/09\/IMG_0687-min-1-1152x1536.jpg 1152w, https:\/\/laurakuhnell.dk\/wp-content\/uploads\/2025\/09\/IMG_0687-min-1-1536x2048.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77f3d02 elementor-widget elementor-widget-text-editor\" data-id=\"77f3d02\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center\">Ved Brugsen<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-eedc988\" data-id=\"eedc988\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e29f869 elementor-widget elementor-widget-image\" data-id=\"e29f869\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1919\" height=\"2560\" src=\"https:\/\/laurakuhnell.dk\/wp-content\/uploads\/2025\/09\/Billede2-min-1-scaled.jpg\" class=\"attachment-full size-full wp-image-5188\" alt=\"\" srcset=\"https:\/\/laurakuhnell.dk\/wp-content\/uploads\/2025\/09\/Billede2-min-1-scaled.jpg 1919w, https:\/\/laurakuhnell.dk\/wp-content\/uploads\/2025\/09\/Billede2-min-1-225x300.jpg 225w, https:\/\/laurakuhnell.dk\/wp-content\/uploads\/2025\/09\/Billede2-min-1-768x1024.jpg 768w, https:\/\/laurakuhnell.dk\/wp-content\/uploads\/2025\/09\/Billede2-min-1-1152x1536.jpg 1152w, https:\/\/laurakuhnell.dk\/wp-content\/uploads\/2025\/09\/Billede2-min-1-1536x2048.jpg 1536w\" sizes=\"(max-width: 1919px) 100vw, 1919px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab2bbb3 elementor-widget elementor-widget-text-editor\" data-id=\"ab2bbb3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center\">Ved bussen<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-85b2651 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"85b2651\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ef59b52\" data-id=\"ef59b52\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1cffe4e elementor-widget elementor-widget-spacer\" data-id=\"1cffe4e\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d44fea6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d44fea6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c387eff\" data-id=\"c387eff\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-43725aa elementor-widget elementor-widget-text-editor\" data-id=\"43725aa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>Salgsmateriale<\/h4><p>OK er kendt for sine &#8220;Kundekonsulenter&#8221; (ogs\u00e5 kendt som KK&#8217;ere), der s\u00e6lger elaftaler, skaber varmepumpeleads, opretter OK-kort og generelt er OKs s\u00e6lgende ansigter udadtil. KK&#8217;erne st\u00e5r typisk ved Coop-butikker, tankanl\u00e6g og sportsevents.\u00a0<\/p><p>Ved elkampagner leverer vi selvf\u00f8lgelig salgsmateriale til KK&#8217;erne. Her sl\u00e5r vi p\u00e5 det taktiske prisbevidste budskab, da det ligesom ved outdoor hurtigt skal fange de forbipasserende.\u00a0<\/p><p><span style=\"font-family: inherit;font-size: inherit;font-style: inherit;font-weight: inherit\">Denne salgsmateriale inkluderer bl.a. A4 skilte og A-skilte.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9a1c003\" data-id=\"9a1c003\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7444074 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7444074\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3940469\" data-id=\"3940469\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cf859e1 elementor-widget elementor-widget-image\" data-id=\"cf859e1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1920\" src=\"https:\/\/laurakuhnell.dk\/wp-content\/uploads\/2025\/09\/KK-01-scaled.jpg\" class=\"attachment-full size-full wp-image-5270\" alt=\"\" srcset=\"https:\/\/laurakuhnell.dk\/wp-content\/uploads\/2025\/09\/KK-01-scaled.jpg 2560w, https:\/\/laurakuhnell.dk\/wp-content\/uploads\/2025\/09\/KK-01-300x225.jpg 300w, https:\/\/laurakuhnell.dk\/wp-content\/uploads\/2025\/09\/KK-01-1024x768.jpg 1024w, https:\/\/laurakuhnell.dk\/wp-content\/uploads\/2025\/09\/KK-01-768x576.jpg 768w, https:\/\/laurakuhnell.dk\/wp-content\/uploads\/2025\/09\/KK-01-1536x1152.jpg 1536w, https:\/\/laurakuhnell.dk\/wp-content\/uploads\/2025\/09\/KK-01-2048x1536.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-429bc78\" data-id=\"429bc78\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4b6edab elementor-widget elementor-widget-image\" data-id=\"4b6edab\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/laurakuhnell.dk\/wp-content\/uploads\/2025\/09\/Elkampagne-A-skilt-scaled.jpg\" class=\"attachment-full size-full wp-image-5261\" alt=\"\" srcset=\"https:\/\/laurakuhnell.dk\/wp-content\/uploads\/2025\/09\/Elkampagne-A-skilt-scaled.jpg 2560w, https:\/\/laurakuhnell.dk\/wp-content\/uploads\/2025\/09\/Elkampagne-A-skilt-300x200.jpg 300w, https:\/\/laurakuhnell.dk\/wp-content\/uploads\/2025\/09\/Elkampagne-A-skilt-1024x683.jpg 1024w, https:\/\/laurakuhnell.dk\/wp-content\/uploads\/2025\/09\/Elkampagne-A-skilt-768x512.jpg 768w, https:\/\/laurakuhnell.dk\/wp-content\/uploads\/2025\/09\/Elkampagne-A-skilt-1536x1024.jpg 1536w, https:\/\/laurakuhnell.dk\/wp-content\/uploads\/2025\/09\/Elkampagne-A-skilt-2048x1366.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a159150 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a159150\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5131cd4\" data-id=\"5131cd4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-16bc076 elementor-widget elementor-widget-spacer\" data-id=\"16bc076\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-17c82f4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"17c82f4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-68dd5e6\" data-id=\"68dd5e6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-eaf3e32 elementor-widget elementor-widget-text-editor\" data-id=\"eaf3e32\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>Annoncer<\/h4><p><span style=\"font-family: inherit;font-size: inherit;font-style: inherit;font-weight: inherit\">Vi lavede i alt 2 taktiske og 3 awareness annoncer til diverse indrykninger, som ses herunder.\u00a0<\/span><span style=\"font-family: inherit;font-size: inherit;font-style: inherit;font-weight: inherit\">Her gik kampagnens natpisser, en natsnacker og en natlader igen som skaber en tydelig r\u00f8d tr\u00e5d p\u00e5 tv\u00e6rs af digitale og trykte medier.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-a430dc4\" data-id=\"a430dc4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9795682 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9795682\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-b5bf941\" data-id=\"b5bf941\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8ba35b5 elementor-widget elementor-widget-image\" data-id=\"8ba35b5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1210\" height=\"1578\" src=\"https:\/\/laurakuhnell.dk\/wp-content\/uploads\/2025\/10\/Annonce-A4_taktisk-02_NY.jpg\" class=\"attachment-full size-full wp-image-5305\" alt=\"\" srcset=\"https:\/\/laurakuhnell.dk\/wp-content\/uploads\/2025\/10\/Annonce-A4_taktisk-02_NY.jpg 1210w, https:\/\/laurakuhnell.dk\/wp-content\/uploads\/2025\/10\/Annonce-A4_taktisk-02_NY-230x300.jpg 230w, https:\/\/laurakuhnell.dk\/wp-content\/uploads\/2025\/10\/Annonce-A4_taktisk-02_NY-785x1024.jpg 785w, https:\/\/laurakuhnell.dk\/wp-content\/uploads\/2025\/10\/Annonce-A4_taktisk-02_NY-768x1002.jpg 768w, https:\/\/laurakuhnell.dk\/wp-content\/uploads\/2025\/10\/Annonce-A4_taktisk-02_NY-1178x1536.jpg 1178w\" sizes=\"(max-width: 1210px) 100vw, 1210px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ab43e52\" data-id=\"ab43e52\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-89f4195 elementor-widget elementor-widget-image\" data-id=\"89f4195\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1210\" height=\"1578\" src=\"https:\/\/laurakuhnell.dk\/wp-content\/uploads\/2025\/10\/Annonce-A4_taktisk-01_NY.jpg\" class=\"attachment-full size-full wp-image-5306\" alt=\"\" srcset=\"https:\/\/laurakuhnell.dk\/wp-content\/uploads\/2025\/10\/Annonce-A4_taktisk-01_NY.jpg 1210w, https:\/\/laurakuhnell.dk\/wp-content\/uploads\/2025\/10\/Annonce-A4_taktisk-01_NY-230x300.jpg 230w, https:\/\/laurakuhnell.dk\/wp-content\/uploads\/2025\/10\/Annonce-A4_taktisk-01_NY-785x1024.jpg 785w, https:\/\/laurakuhnell.dk\/wp-content\/uploads\/2025\/10\/Annonce-A4_taktisk-01_NY-768x1002.jpg 768w, https:\/\/laurakuhnell.dk\/wp-content\/uploads\/2025\/10\/Annonce-A4_taktisk-01_NY-1178x1536.jpg 1178w\" sizes=\"(max-width: 1210px) 100vw, 1210px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bcf7c93 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bcf7c93\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-4752607\" data-id=\"4752607\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ce9f23a elementor-widget elementor-widget-image\" data-id=\"ce9f23a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1210\" height=\"1578\" src=\"https:\/\/laurakuhnell.dk\/wp-content\/uploads\/2025\/10\/Annonce-A4_awareness-01_NY.jpg\" class=\"attachment-full size-full wp-image-5302\" alt=\"\" srcset=\"https:\/\/laurakuhnell.dk\/wp-content\/uploads\/2025\/10\/Annonce-A4_awareness-01_NY.jpg 1210w, https:\/\/laurakuhnell.dk\/wp-content\/uploads\/2025\/10\/Annonce-A4_awareness-01_NY-230x300.jpg 230w, https:\/\/laurakuhnell.dk\/wp-content\/uploads\/2025\/10\/Annonce-A4_awareness-01_NY-785x1024.jpg 785w, https:\/\/laurakuhnell.dk\/wp-content\/uploads\/2025\/10\/Annonce-A4_awareness-01_NY-768x1002.jpg 768w, https:\/\/laurakuhnell.dk\/wp-content\/uploads\/2025\/10\/Annonce-A4_awareness-01_NY-1178x1536.jpg 1178w\" sizes=\"(max-width: 1210px) 100vw, 1210px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-20c9215\" data-id=\"20c9215\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7ec32d0 elementor-widget elementor-widget-image\" data-id=\"7ec32d0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1210\" height=\"1578\" src=\"https:\/\/laurakuhnell.dk\/wp-content\/uploads\/2025\/10\/Annonce-A4_awereness-02_NY.jpg\" class=\"attachment-full size-full wp-image-5303\" alt=\"\" srcset=\"https:\/\/laurakuhnell.dk\/wp-content\/uploads\/2025\/10\/Annonce-A4_awereness-02_NY.jpg 1210w, https:\/\/laurakuhnell.dk\/wp-content\/uploads\/2025\/10\/Annonce-A4_awereness-02_NY-230x300.jpg 230w, https:\/\/laurakuhnell.dk\/wp-content\/uploads\/2025\/10\/Annonce-A4_awereness-02_NY-785x1024.jpg 785w, https:\/\/laurakuhnell.dk\/wp-content\/uploads\/2025\/10\/Annonce-A4_awereness-02_NY-768x1002.jpg 768w, https:\/\/laurakuhnell.dk\/wp-content\/uploads\/2025\/10\/Annonce-A4_awereness-02_NY-1178x1536.jpg 1178w\" sizes=\"(max-width: 1210px) 100vw, 1210px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-39d4c0c\" data-id=\"39d4c0c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5321137 elementor-widget elementor-widget-image\" data-id=\"5321137\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1210\" height=\"1578\" src=\"https:\/\/laurakuhnell.dk\/wp-content\/uploads\/2025\/10\/Annonce-A4_awereness-03_NY.jpg\" class=\"attachment-full size-full wp-image-5304\" alt=\"\" srcset=\"https:\/\/laurakuhnell.dk\/wp-content\/uploads\/2025\/10\/Annonce-A4_awereness-03_NY.jpg 1210w, https:\/\/laurakuhnell.dk\/wp-content\/uploads\/2025\/10\/Annonce-A4_awereness-03_NY-230x300.jpg 230w, https:\/\/laurakuhnell.dk\/wp-content\/uploads\/2025\/10\/Annonce-A4_awereness-03_NY-785x1024.jpg 785w, https:\/\/laurakuhnell.dk\/wp-content\/uploads\/2025\/10\/Annonce-A4_awereness-03_NY-768x1002.jpg 768w, https:\/\/laurakuhnell.dk\/wp-content\/uploads\/2025\/10\/Annonce-A4_awereness-03_NY-1178x1536.jpg 1178w\" sizes=\"(max-width: 1210px) 100vw, 1210px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-44ed450c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"44ed450c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6764cde6 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile\" data-id=\"6764cde6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-52fa3e7 elementor-widget elementor-widget-text-editor\" data-id=\"52fa3e7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Konceptudvikling<\/h3><p>Enhver kampagne starter med konceptudvikling. Vi k\u00f8rer altid med et taktisk og et awareness-spor. I denne kampagne var det taktiske tilbud 500 kr. i Coop-bonus. P\u00e5 awareness \u00f8nskede vi at sl\u00e5 p\u00e5 EPSI-medaljen, hvor OK blev k\u00e5ret som det elselskab med de mest tilfredse el-kunder for 2. \u00e5r i tr\u00e6k.<\/p><p>Eftersom vi ikke kunne finde billeder, der havde essensen af kampagnekonceptet, besluttede vi os for selv at skyde billedmaterialet.\u00a0<\/p><p><span style=\"font-family: inherit;font-size: inherit;font-style: inherit;font-weight: inherit\">Fotoshootet tager selvf\u00f8lgelig udgangspunkt i\u00a0<\/span><span style=\"font-family: inherit;font-size: inherit;font-style: inherit;font-weight: inherit\">&#8220;Bruger du ogs\u00e5 str\u00f8mmen, n\u00e5r den er billigst?&#8221;-konceptet. Men h<\/span><span style=\"font-family: inherit;font-size: inherit;font-style: inherit;font-weight: inherit\">vordan viser man elforbrug om natten? En der gamer, en vaskemaskine, en der ikke kan sove? <strong>Vi besluttede os for en natpisser, en natsnacker og en natlader<\/strong>.<\/span><\/p><p><span style=\"font-family: inherit;font-size: inherit;font-style: inherit;font-weight: inherit\">De visuelle opl\u00e6g (ses herunder p\u00e5 n\u00e6r d\u00e9t til h\u00f8jre) er alle lavet ved hj\u00e6lp af AI, for at komme t\u00e6ttest muligt p\u00e5 min vision. Et retvisende opl\u00e6g er med til at sikre at jeg og vores eksterne fotograf er p\u00e5 b\u00f8lgel\u00e6nge.\u00a0<\/span><\/p><p><span style=\"font-family: inherit;font-size: inherit;font-style: inherit;font-weight: inherit\">Jeg anvender udelukkende AI til id\u00e9fasen og visuelle opl\u00e6g.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f723230 elementor-widget elementor-widget-spacer\" data-id=\"f723230\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-a33319\" data-id=\"a33319\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-103f7c1 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"103f7c1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-narrow\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-276c0c6\" data-id=\"276c0c6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-128d548d elementor-widget elementor-widget-image\" data-id=\"128d548d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1492\" height=\"2048\" src=\"https:\/\/laurakuhnell.dk\/wp-content\/uploads\/2025\/09\/24680-El-kampagne-266x365-oplaeg_awareness_page-0001-1492x2048.jpg\" class=\"attachment-2048x2048 size-2048x2048 wp-image-4947\" alt=\"\" srcset=\"https:\/\/laurakuhnell.dk\/wp-content\/uploads\/2025\/09\/24680-El-kampagne-266x365-oplaeg_awareness_page-0001-1492x2048.jpg 1492w, https:\/\/laurakuhnell.dk\/wp-content\/uploads\/2025\/09\/24680-El-kampagne-266x365-oplaeg_awareness_page-0001-219x300.jpg 219w, https:\/\/laurakuhnell.dk\/wp-content\/uploads\/2025\/09\/24680-El-kampagne-266x365-oplaeg_awareness_page-0001-746x1024.jpg 746w, https:\/\/laurakuhnell.dk\/wp-content\/uploads\/2025\/09\/24680-El-kampagne-266x365-oplaeg_awareness_page-0001-768x1054.jpg 768w, https:\/\/laurakuhnell.dk\/wp-content\/uploads\/2025\/09\/24680-El-kampagne-266x365-oplaeg_awareness_page-0001-1119x1536.jpg 1119w, https:\/\/laurakuhnell.dk\/wp-content\/uploads\/2025\/09\/24680-El-kampagne-266x365-oplaeg_awareness_page-0001.jpg 1571w\" sizes=\"(max-width: 1492px) 100vw, 1492px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e57c743 elementor-widget elementor-widget-text-editor\" data-id=\"e57c743\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center\">Awareness budskab<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-adec7c1\" data-id=\"adec7c1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c487bef elementor-widget elementor-widget-image\" data-id=\"c487bef\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1492\" height=\"2048\" src=\"https:\/\/laurakuhnell.dk\/wp-content\/uploads\/2025\/09\/24680-El-kampagne-266x365-oplaeg_awareness_page-0002-1492x2048.jpg\" class=\"attachment-2048x2048 size-2048x2048 wp-image-4948\" alt=\"\" srcset=\"https:\/\/laurakuhnell.dk\/wp-content\/uploads\/2025\/09\/24680-El-kampagne-266x365-oplaeg_awareness_page-0002-1492x2048.jpg 1492w, https:\/\/laurakuhnell.dk\/wp-content\/uploads\/2025\/09\/24680-El-kampagne-266x365-oplaeg_awareness_page-0002-219x300.jpg 219w, https:\/\/laurakuhnell.dk\/wp-content\/uploads\/2025\/09\/24680-El-kampagne-266x365-oplaeg_awareness_page-0002-746x1024.jpg 746w, https:\/\/laurakuhnell.dk\/wp-content\/uploads\/2025\/09\/24680-El-kampagne-266x365-oplaeg_awareness_page-0002-768x1054.jpg 768w, https:\/\/laurakuhnell.dk\/wp-content\/uploads\/2025\/09\/24680-El-kampagne-266x365-oplaeg_awareness_page-0002-1119x1536.jpg 1119w, https:\/\/laurakuhnell.dk\/wp-content\/uploads\/2025\/09\/24680-El-kampagne-266x365-oplaeg_awareness_page-0002.jpg 1571w\" sizes=\"(max-width: 1492px) 100vw, 1492px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3cd8d95 elementor-widget elementor-widget-text-editor\" data-id=\"3cd8d95\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center\">Awareness budskab<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-0bd326f\" data-id=\"0bd326f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ea1e039 elementor-widget elementor-widget-image\" data-id=\"ea1e039\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1492\" height=\"2048\" src=\"https:\/\/laurakuhnell.dk\/wp-content\/uploads\/2025\/09\/24680-El-kampagne-266x365-oplaeg_awareness_page-0003-1492x2048.jpg\" class=\"attachment-2048x2048 size-2048x2048 wp-image-4949\" alt=\"\" srcset=\"https:\/\/laurakuhnell.dk\/wp-content\/uploads\/2025\/09\/24680-El-kampagne-266x365-oplaeg_awareness_page-0003-1492x2048.jpg 1492w, https:\/\/laurakuhnell.dk\/wp-content\/uploads\/2025\/09\/24680-El-kampagne-266x365-oplaeg_awareness_page-0003-219x300.jpg 219w, https:\/\/laurakuhnell.dk\/wp-content\/uploads\/2025\/09\/24680-El-kampagne-266x365-oplaeg_awareness_page-0003-746x1024.jpg 746w, https:\/\/laurakuhnell.dk\/wp-content\/uploads\/2025\/09\/24680-El-kampagne-266x365-oplaeg_awareness_page-0003-768x1054.jpg 768w, https:\/\/laurakuhnell.dk\/wp-content\/uploads\/2025\/09\/24680-El-kampagne-266x365-oplaeg_awareness_page-0003-1119x1536.jpg 1119w, https:\/\/laurakuhnell.dk\/wp-content\/uploads\/2025\/09\/24680-El-kampagne-266x365-oplaeg_awareness_page-0003.jpg 1571w\" sizes=\"(max-width: 1492px) 100vw, 1492px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-443999d elementor-widget elementor-widget-text-editor\" data-id=\"443999d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center\">Awareness budskab<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-23108a9\" data-id=\"23108a9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d186fd0 elementor-widget elementor-widget-image\" data-id=\"d186fd0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1492\" height=\"2048\" src=\"https:\/\/laurakuhnell.dk\/wp-content\/uploads\/2025\/09\/24680-El-kampagne-266x365-oplaeg_taktisk_page-0001-1492x2048.jpg\" class=\"attachment-2048x2048 size-2048x2048 wp-image-4950\" alt=\"\" srcset=\"https:\/\/laurakuhnell.dk\/wp-content\/uploads\/2025\/09\/24680-El-kampagne-266x365-oplaeg_taktisk_page-0001-1492x2048.jpg 1492w, https:\/\/laurakuhnell.dk\/wp-content\/uploads\/2025\/09\/24680-El-kampagne-266x365-oplaeg_taktisk_page-0001-219x300.jpg 219w, https:\/\/laurakuhnell.dk\/wp-content\/uploads\/2025\/09\/24680-El-kampagne-266x365-oplaeg_taktisk_page-0001-746x1024.jpg 746w, https:\/\/laurakuhnell.dk\/wp-content\/uploads\/2025\/09\/24680-El-kampagne-266x365-oplaeg_taktisk_page-0001-768x1054.jpg 768w, https:\/\/laurakuhnell.dk\/wp-content\/uploads\/2025\/09\/24680-El-kampagne-266x365-oplaeg_taktisk_page-0001-1119x1536.jpg 1119w, https:\/\/laurakuhnell.dk\/wp-content\/uploads\/2025\/09\/24680-El-kampagne-266x365-oplaeg_taktisk_page-0001.jpg 1571w\" sizes=\"(max-width: 1492px) 100vw, 1492px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aec7762 elementor-widget elementor-widget-text-editor\" data-id=\"aec7762\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center\">Taktisk budskab<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Elkampagne januar-april 2025 \u2013 Bruger du ogs\u00e5 str\u00f8mmen, n\u00e5r den er billigst? Jeg havde sammen med en dygtig teksterforfatterkollega til opgave at lave OKs elkampagne, der skule k\u00f8re fra januar til april 2025.\u00a0 Det er langt fra alle elkampagner, hvor der er mulighed og ressourcer til at lave et fotoshoot. Som du meget snart vil [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"class_list":["post-4547","page","type-page","status-publish","hentry"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/laurakuhnell.dk\/index.php?rest_route=\/wp\/v2\/pages\/4547","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/laurakuhnell.dk\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/laurakuhnell.dk\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/laurakuhnell.dk\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/laurakuhnell.dk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4547"}],"version-history":[{"count":246,"href":"https:\/\/laurakuhnell.dk\/index.php?rest_route=\/wp\/v2\/pages\/4547\/revisions"}],"predecessor-version":[{"id":5549,"href":"https:\/\/laurakuhnell.dk\/index.php?rest_route=\/wp\/v2\/pages\/4547\/revisions\/5549"}],"wp:attachment":[{"href":"https:\/\/laurakuhnell.dk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4547"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}